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How to Use Visual Storytelling in Your Marketing: 5 Ways

Dec 22, 2022


How to Use Visual Storytelling in Your Marketing: 5 Ways

Want a deeper relationship with your audience? Have you ever considered communicating stories visually within your promotion? Within this guide, you will find five approaches to utilize visual content to tell stories that engage your viewers.

What Is Visual Storytelling?

However, in a world where new communications have been driven more than ever by visual information, fresh and powerful communication methods are emerging all of the time. In
reality, 1 second of a movie is worth 1.8 million phrases, according to Forrester Research. This makes it effortless to see why audiences are not as willing to participate with text-driven content.

Visual storytelling is a technique for utilizing visual material to convey a story. Visual storytelling can happen in material like a motion picture, infographic, or societal websites post. It may be accomplished within the course of several complementary and related parts of the content.

Some businesses will discuss the heritage’s story –the inspiration to get their service or product and their leaders. If your business does not have this type of background to talk about, you might believe that your brand does not have a compelling narrative.

Below are five ways that you can do this along with your visual content.

#1: Share Your Origin Story

As we have already created, there is a lot of possible stories your brand can inform.
Among these narratives that retain a whole lot of potential for most businesses is the source story.

This story might be about how the business was set up, why it had been set up, or
some blend of both. What difficulties did the creator (s) see they desired to fix? What battles did
the company need to conquer to reach where it’s now?

The source story is very suited to emerging in a movie or motion picture, which may
direct the audience via a linear story in a more controlled manner than interactive websites,
prioritizing self-guided exploration

Nevertheless, there aren’t any limitations to the style where a movie could be

Let us look at a couple of different visual storytelling examples to inform a source
story through a movie. It’s easy to learn how these reveal the businesses they are profiling.

#2: Communicate Your Company’s Aspirations

Even if your business does not have an incredibly compelling source story to talk about, it is still
possible to utilize the power of visual storytelling by demonstrating precisely what your business
expects to attain.

Sharing a story of business responsibility–about the way you are giving back to a
community or fighting for a worthy cause–is especially useful with Production Z, which includes 32
percent of the planet’s inhabitants. Consequently, it is a significant (and growing) percentage of
just about any business’s target audience.

As many advertising specialists have observed, Gen Z will prioritize socially aware
manufacturers and work to return to their communities. The achievement of these advertising
campaigns as the #LikeaGirl effort from Always places this in sharp relief.

If your business is doing something inspirational that can make the planet a better
place, it is time to share this story. Ben and Jerry’s is a fantastic example of a brand that seems
to pioneer a future on several fronts rather than sharing their past. Ben and Jerry’s attracts their
assignment of renewable foods and sourced agriculture into the foreground in their advertising

#3: Deliver Educational and Instructional Content

If you would like to capture and maintain your audience’s attention, you want to
provide something of real worth to them. That is why educational and educational content can induce
massive involvement in social networking.

For example, if insurer PEMCO desired to associate with just two primary target
audiences–homeowners 35 and older, and an overall group of individuals older than 20–they chose to
come up with a set of 15 short movement images to teach their audiences on house maintenance,
security, and other helpful topics. The hottest of those motion pictures saw 12x more stocks than
their ordinary articles.

However, this does not mean digital undivided could not discuss the complete motion
picture. If you have created a motion picture or movie more than a moment that you’d love to post on
Instagram, there is another alternative. Should you post it like an IGTV video article, it will
continue playing if viewers agree to keep viewing (by clicking “Keep Seeing IGTV” after they have
watched a few moments of the trailer ).

#4: Illustrate Product Creation From Start to Finish

For many businesses, the creation of the merchandise is a whole story by itself. And
there is plenty of possible motives for sharing this story. Maybe it entails an advanced technique
or technique.

When 3D printing firm Carbon partnered with the sports gear specialists at
Riddellthey needed to make a football helmet that wouldn’t just be a custom fit for the wearer but
safer also. The short-form animated movies that they developed for their societal networking
stations were shared on a customized landing page designed to encourage collaboration.

Carbon managed to showcase firsthand the type of experience that goes into creating
all the goods and showing precisely what generates Carbon’s 3D printing technologies exceptional.
Here is one of those resulting videos:

Videos and motion images are not the sole visual media, which may effectively
illustrate the procedure for product development and production. Infographics or even
mini-infographics for societal websites are also an excellent option. In reality, if you generate a
video such as the Carbon/Riddell piece over, you can indent the art into still pictures that operate
across all your social channels. So that you may tell your story in numerous ways, making sure that
it appeals to all your viewers.

#5: Highlight Customer Stories

Visual storytelling is not always about placing your brand in the spotlight. There
are times that you wish to enable your viewers and clients to tell tales of their own.

A lot of your clients are seeking validity in the kind of real-life stories, not only
stories that are curated by brands.

There are several strategies to promote and discuss UGC across social networking. The
visual content of the sort appears to be the best, by the way, as photographs of real men and women,
adorable pets, and actual examples of your new out on earth produce a more individual experience.

So ask your clients to share pictures of the experience with your service or product.
Offering a reward–like inputting all pictures in a raffle to win a voucher or free merchandise
–may incentivize this sort of sharing. The more individuals who talk about, the others will wish to
do precisely the same.


Today’s businesses will need to tell compelling stories, which can be achieved most
efficiently through visual content. These stories can occur in a minute –in one, compelling social
networking post–or more time through multiple interwoven visual strengths that collectively form a
larger story arc.

Your business’s ideal strategy depends on what you would like to reach for your brand
as a whole and specific campaigns. Establish clear targets and define your target viewers, and you
will have the ability to discover the ideal visual moderate to deliver your story to life.